Merchant User Guide

Introduction

How SpenVest Drives Customer Retention

See how the merchant value model is built around repeat behaviour instead of generic discounting.

1 min read

SpenVest helps merchants structure retention around visible progress, meaningful value, and program rules tied to actual customer behaviour. This gives operators clearer control over reward economics and better insight into commercial impact.

Key retention mechanisms

Threshold rewards: customers see visible progress toward unlocking value, encouraging repeat visits
Hot Items: showcase discounted items with optional bonus SVC to drive trial and footfall
Special SVC: advanced bonus rules (first-visit bonus, spend milestones, buy-N-get-bonus) for targeted engagement
Cashback: percentage-based return on qualifying purchases for specific items
Gift cards: merchant-branded value that brings new customers through gifting
Customer segmentation: identify champions, loyal, at-risk, and lost segments to act before churn
Merchant User Guide